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Many tourism hotspots are 'de‑marketing' - with mixed success. We researched the smartest ways to do it

South Africa, April 9 -- Global events frequently generate abrupt spikes in visitor demand. This is a boon for many tourism operators and business owners, but it often leads to short-term yet signifi... Read More


Archbishop Thabo Makgoba calls for tighter controls on gambling ads

South Africa, April 8 -- Making ends meet He said pensioners, students, and graduates who cannot find work are turning to gambling as a desperate attempt to make ends meet. Makgoba described the for... Read More


White Star launches new TVC: The heartbeat of South African kitchens

South Africa, April 8 -- White Star recently launched a new, fresh, bold television commercial (TVC) that tells a story many of us know too well: the kitchen as the arena where tradition meets the nex... Read More


OFM celebrates strong start to 2026

South Africa, April 8 -- This milestone year has already seen a dynamic lineup of on-air activations and listener-focused initiatives that highlight OFM's legacy while driving future growth. Key campa... Read More


Dr Danny Tong headlines new episode of We South African Podcast

South Africa, April 8 -- South Africa's entrepreneurial spirit takes centre stage once again as Dr Danny Tong appears on the latest episode of the We South African Podcast, a flagship platform brought... Read More


Why businesses are rethinking their CMS investments in 2026

South Africa, April 8 -- But in 2026, more businesses are starting to question whether their current CMS is enabling growth or quietly holding them back. Over the past decade, many organisations inve... Read More


Your consumer isn't who you think they are right now

South Africa, April 8 -- Let me explain both. A few months ago, I began stopping at our nearby Woolies on the way home from school pickup. My son figured it out quickly - the direction we turn from t... Read More


Consumers are loyal to benefits, not brands

South Africa, April 8 -- Roots is South Africa's longest-running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behaviour of economicall... Read More


When supply chains fail, brands speak: The KitKat theft case study

South Africa, April 8 -- What could have remained a quiet supply chain disruption quickly became one of the year's most talked-about brand moments, offering a real-world lesson in brand agility, crisi... Read More


Publicis Groupe makes a bold play in sports marketing

South Africa, April 8 -- The deal, valued at more than $500 m, marks a significant investment by Publicis into the rapidly expanding world of sports marketing and live engagement. Once complete,... Read More