South Africa, Oct. 19 -- The Direct Marketing Association of Southern Africa (DMASA) has announced the finalists for the 2026 Assegai Awards, recognising agencies, brands and marketing professionals delivering outstanding work in direct and integrated marketing.

Guided by this year's theme Legacy in Blue - Shades of Blue and Gold, the awards celebrate campaigns that demonstrate strategic precision, creative innovation and measurable results, reinforcing the value of marketing that creates lasting impact.

DMASA CEO David Dickens praised the quality of this year's entries and the standard of judging. "The judging was phenomenal. The videos and creatives were inspiring, and the strategic thinking behind the campaigns was world-class. We ca...