Why Francophone Africa's youth are rewriting the rules of brand engagement

South Africa, Oct. 3 -- Walk into a cafe in Abidjan or Douala and you'll see it instantly: young people with their smartphones, scrolling TikTok, paying via mobile money, switching between French, Eng... Read More

#NedbankIMC2025 | Stacy Jayne Saggers: Brands are showing up, consumers expect them to

South Africa, Oct. 3 -- In her presentation to the Nedbank IMC audience, The Mzansi Barometer gets down to Business! Ten insights in ten minutes she gave insights on how South Africans are feeling, ho... Read More

#NedbankIMC2025 | Vaughan Croeser: Build for the long-term, responsibly

South Africa, Oct. 3 -- This formed part of his keynote address Not another Marketing Pep Talk; The Real Playbook for turning creative bravery into business results, at this year's Nedbank IMC. Croes... Read More

Vuk'ubangene, it's Big Brother Mzansi Time! Big Brother Mzansi Season 6 auditions are now open!

South Africa, Oct. 3 -- Entries for Season 6 of Big Brother Mzansi officially open on Thursday, 2 October, and those who want to become the next Big Brother Mzansi housemate and possible winner will n... Read More

How Wonga transformed customer engagement and boosted customer acquisition with Braze

South Africa, Oct. 3 -- Wonga was operating with an ageing marketing technology stack, relying on separate platforms to manage customer communications. This fragmented system created significant hurdl... Read More

Mommy Club's Nozipho Ntshangase on social media's cosmetic surgery red flags

South Africa, Oct. 3 -- Plastic surgeon Professor Chrysis Sofianos agrees and warns that this confusion, combined with cut-price offers, is driving a wave of life-altering, botched surgeries and costl... Read More

Puma renews sportswear partnership with Hyrox until 2030

South Africa, Oct. 3 -- Until 2030, Puma will provide official sportswear for Hyrox, featuring shoes with industry-leading Nitro technology, and become the exclusive title partner for the Hyrox World ... Read More

Meet WFA's Global Marketer of the Year jury

South Africa, Oct. 3 -- Marketers now have until 6 October to nominate the peers they believe have inspired their brands, delivered growth and demonstrated industry leadership during 2025. Their effo... Read More

"Zonke" by Takealot Advertising connects brands with SA shoppers

South Africa, Oct. 3 -- The relaunch took place at the annual Takealot Seller Summit, hosted earlier this year in partnership with Seamless Africa, bringing together SMEs, marketers, and brand partner... Read More

Jacaranda FM launches bold new brand positioning as 'your no.1 feel good station'

South Africa, Oct. 3 -- Watch launch video here: https://www.instagram.com/p/DPQQfUoDsz9/. The new positioning formalises the station's long-standing promise to deliver content that consistently upli... Read More

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