South Africa, Oct. 19 -- As generative AI changes how advertising, design, animation and content are produced, students are preparing for careers that could look significantly different by the time they graduate.

Brandtech+ EMEA general manager, Andre van der Merwe, says the pace of change makes closer collaboration between industry and education increasingly important.

"AI isn't removing the need for talented designers, animators, strategists or creatives. It is changing how those skills are applied.

"If industry waits until graduates arrive at our doors before exposing them to that reality, we have waited too long."

Collaborations with schools

He says that is the thinking behind growing relationships with Red & Yellow Creative Scho...