New Delhi, Oct. 13 -- Artificial intelligence is reshaping how Indian video companies produce, localize, and distribute content. Microdrama platforms, which offer short, episodic series for mobile scr... Read More
New Delhi, Sept. 29 -- YouTube's economic footprint in India expanded in 2025, with its creative ecosystem contributing over Rs.18,000 crore to GDP and supporting more than 960,000 full-time equivalen... Read More
New Delhi, Sept. 28 -- In a world of shrinking attention spans, virality is the new marketing currency. A celebrity catchphrase, meme or verbal slip can suddenly capture millions of consumers' attenti... Read More
New Delhi, Sept. 28 -- In a world of shrinking attention spans, virality is the new marketing currency. A celebrity catchphrase, meme or verbal slip can suddenly capture millions of consumers' attenti... Read More
New Delhi, Sept. 26 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their ... Read More
Mumbai, Sept. 23 -- Microdramas are moving onto advertisers' radar, with some brands going beyond conventional sponsorships and advertising to integrate their products directly into the storylines. Th... Read More
New Delhi, Sept. 18 -- A million followers was once enough for a brand to hire a creator, based on the assumption that a larger audience meant greater reach and, therefore, greater value. But the rise... Read More