Creators take the party offline to build brands and unlock new revenue streams

New Delhi, Nov. 3 -- With millions of content creators competing for attention on social media, many are taking their digital communities offline through festivals, workshops, meet-ups and live events... और पढ़ें

From sarees to perfumes, creators launch consumer brands as scaling challenges persist

Mumbai, Oct. 28 -- A growing number of content creators are moving beyond paid brand partnerships to launch their own consumer businesses, to capitalize on their relationships with followers to find i... और पढ़ें

Small influencers make a big festive splash this season

New Delhi, Oct. 22 -- India's smaller media influencers are enjoying a bumper festive season, with some doubling or even quintupling their earnings from brand collaborations this season. More deals an... और पढ़ें

AI tools are reshaping India's fast-growing microdrama market

New Delhi, Oct. 13 -- Artificial intelligence is reshaping how Indian video companies produce, localize, and distribute content. Microdrama platforms, which offer short, episodic series for mobile scr... और पढ़ें

YouTube India's creative ecosystem contributed over Rs.18,000 crore to GDP in 2025

New Delhi, Sept. 29 -- YouTube's economic footprint in India expanded in 2025, with its creative ecosystem contributing over Rs.18,000 crore to GDP and supporting more than 960,000 full-time equivalen... और पढ़ें

Ravi Kishan's viral run shows the promise - and limits - of meme marketing

New Delhi, Sept. 28 -- In a world of shrinking attention spans, virality is the new marketing currency. A celebrity catchphrase, meme or verbal slip can suddenly capture millions of consumers' attenti... और पढ़ें

Ravi Kishan's viral run shows the promise-and limits-of meme marketing

New Delhi, Sept. 28 -- In a world of shrinking attention spans, virality is the new marketing currency. A celebrity catchphrase, meme or verbal slip can suddenly capture millions of consumers' attenti... और पढ़ें

The Beat Report | Three suitcases, a new newsroom and a city without a pause button

New Delhi, Sept. 26 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their ... और पढ़ें

From ads to storylines: how brands are embracing microdramas

Mumbai, Sept. 23 -- Microdramas are moving onto advertisers' radar, with some brands going beyond conventional sponsorships and advertising to integrate their products directly into the storylines. Th... और पढ़ें

Influencer hiring gets smarter as brands look beyond follower counts

New Delhi, Sept. 18 -- A million followers was once enough for a brand to hire a creator, based on the assumption that a larger audience meant greater reach and, therefore, greater value. But the rise... और पढ़ें