New Delhi, Nov. 3 -- With millions of content creators competing for attention on social media, many are taking their digital communities offline through festivals, workshops, meet-ups and live events... Read More
Mumbai, Oct. 28 -- A growing number of content creators are moving beyond paid brand partnerships to launch their own consumer businesses, to capitalize on their relationships with followers to find i... Read More
New Delhi, Oct. 22 -- India's smaller media influencers are enjoying a bumper festive season, with some doubling or even quintupling their earnings from brand collaborations this season. More deals an... Read More
New Delhi, Oct. 13 -- Artificial intelligence is reshaping how Indian video companies produce, localize, and distribute content. Microdrama platforms, which offer short, episodic series for mobile scr... Read More
New Delhi, Sept. 29 -- YouTube's economic footprint in India expanded in 2025, with its creative ecosystem contributing over Rs.18,000 crore to GDP and supporting more than 960,000 full-time equivalen... Read More
New Delhi, Sept. 28 -- In a world of shrinking attention spans, virality is the new marketing currency. A celebrity catchphrase, meme or verbal slip can suddenly capture millions of consumers' attenti... Read More
New Delhi, Sept. 28 -- In a world of shrinking attention spans, virality is the new marketing currency. A celebrity catchphrase, meme or verbal slip can suddenly capture millions of consumers' attenti... Read More
New Delhi, Sept. 26 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their ... Read More
Mumbai, Sept. 23 -- Microdramas are moving onto advertisers' radar, with some brands going beyond conventional sponsorships and advertising to integrate their products directly into the storylines. Th... Read More
New Delhi, Sept. 18 -- A million followers was once enough for a brand to hire a creator, based on the assumption that a larger audience meant greater reach and, therefore, greater value. But the rise... Read More