New Delhi, Nov. 4 -- Content creators and social media influencers are increasingly offering paid one-on-one sessions to people seeking their advice, looking beyond brand deals for additional revenue.

The trend is particularly visible among influencers who are also domain experts, including marketing consultants, business professionals and communication coaches. It reflects creators' efforts to build more predictable income streams as competition for brand partnerships intensifies and payment delays persist.

Sakshi Tyagi, co-founder of Paragon Labs, an agency specialising in founder-led marketing for business-to-business (B2B) companies in the artificial intelligence (AI) sector, has over 40,000 followers on LinkedIn and 27,100 on Insta...