New Delhi, June 17 -- Many consumers choose food products based on labels that say "healthy," "organic," "vegan," or "zero maida". However, the Food Safety and Standards Authority of India (FSSAI) has discovered that some popular brands make claims that may mislead shoppers about what their products really are. FSSAI has sent notices to several food businesses for violating the rules laid out in the FSS Act of 2006. These violations include the use of misleading brand names and product claims.

The FSSAI has ordered these businesses to strictly comply with labelling and display regulations after receiving complaints about their misleading claims and branding. The Healthy Master product, with the slogan "Vision to Serve Healthy," was found...