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The 63% parity threshold: Why SA beauty brands are falling into the "vibe" trap

South Africa, April 15 -- As the founder of a forensic brand strategy house, I spend my time auditing why some brands achieve institutional permanence while others - despite having excellent products ... Read More


The short-term trap. Why your performance marketing is leaking loyalty

South Africa, April 15 -- South Africans are switching brands faster than ever. That is not a provocative claim. It is a documented behavioural shift playing out across every category, from retail to ... Read More


Radio in good shape as BRC reassures industry that Rams is on track

South Africa, April 15 -- While he says they are close to that point, he states, "We will say so clearly when we get there". His response follows recent market commentary that has raised questions ab... Read More


Do you believe in AI?

South Africa, April 15 -- Ghosts, gods, 80-year old Elvis. Life on Mars, monsters in lochs, manufactured moon landings. Led Zeppelin that plays backwards, turmeric that cures Covid. None of these t... Read More


Vinfast Launches All-New VF MPV 7 For Indian Customers

Mumbai, April 15 -- VinFast Auto India, a subsidiary of the global electric vehicle manufacturer VinFast, has launched the all-new VF MPV 7 specifically for Indian buyers. Priced at INR 2,449,000 ex-s... Read More


Bentley Motors Welcomes Priyanka Chopra Jonas As Global Brand Ambassador

Mumbai, April 15 -- Bentley Motors has kicked off a new collaboration by introducing Priyanka Chopra Jonas as its latest global brand ambassador. The announcement arrives with a campaign set to launch... Read More


Brijesh Goel Highlights the Expanding Role of Artificial Intelligence in Space Exploration

New Delhi, April 15 -- As space missions become more ambitious, artificial intelligence is emerging as one of the most critical technologies shaping the future of exploration. Industry observers such ... Read More


Save common citizen from costly fuel pain

Nairobi, April 15 -- There is a cruelty to the way economic pain moves in this country. It never touches the ones who designed it. It doesn't inconvenience the man who signed the gazette notice or the... Read More


Strict legal action against drivers using unauthorised number plates

Sri Lanka, April 15 -- Officers received instructions to strictly enforce the law against drivers who modify standardised license plates issued by the Department of Motor Traffic, according to Deputy ... Read More


IGG arrests two Jinja lands officials over Shs1m found in office

Uganda, April 15 -- Two staff members attached to the Ministry of Lands zonal office (MZO) in Jinja have been arrested by the Inspector General of Government (IGG), Lady Justice Naluzze Aisha Batala, ... Read More