MUMBAI, Feb. 26 -- Once dismissed as an "ugly" shoe, Crocs is now betting big on India. The American clog and sandal brand has made the country a top-six priority market globally, signalling its ambit... Read More
New Delhi, Feb. 23 -- Four months ago, mass market shoe brand Campus dropped a peppy number starring Hindi film actor Kriti Sanon. The ad tried to bust myths about "strong" women, by literally burstin... Read More
New Delhi, Feb. 22 -- Indian tourists flying out for the first time are flocking to southeast Asian countries, while the well-travelled make their way to Europe and North America, combining travel wit... Read More
New Delhi, Feb. 22 -- When WPP Media releases its annual report on the state of the advertising industry, the focus is typically on evolving expenditures. This time, it was somewhere else. At the med... Read More
Mumbai, Feb. 10 -- Even as the debate on the decline of Goa as a tourist destination rages on, the state's tourism minister is confident of its growth, and says the state is now demonstrably a "luxury... Read More
Mumbai, Feb. 9 -- Young fans gathered in a sunny sports stadium chanting 'DJ Bravo! DJ Bravo!' is not an everyday sight in Goa, a state traditionally obsessed with football. It's unusual still, given ... Read More
Mumbai, Feb. 9 -- Hyundai Motor Company has returned to the International Cricket Council (ICC) as a premier partner for two years after a decade-long hiatus. This time, the partnership is global, inv... Read More
Mumbai, Feb. 9 -- What's an international cricket tournament without at least one ad about the India-Pakistan rivalry? The Mauka Mauka ad campaign that Star Sports ran for many years was a celebration... Read More
MUMBAI, Feb. 1 -- Trekking trails in the Himalayas and the Ghats, archaeological sites such as the Indus Valley Civilisation excavations in Gujarat and Haryana, and Buddhist sites in the northeastern ... Read More
Mumbai, Jan. 28 -- India's snacking habits are moving from cinema halls to living rooms, and Marico wants a front-row seat. As the FMCG major eyes a 25% compound annual growth rate (CAGR) in its food... Read More