Mumbai, March 8 -- Sexual wellness brand Bold Care's first brush with virality was in 2024, when it released a saas bahu style soap opera ad starring actor (and investor) Ranveer Singh, along with adu... Read More
Mumbai, March 2 -- As the International Cricket Council (ICC) increasingly seeks global brand partnerships and takes cricket to wider audiences, leading sports marketing agency Omnicom FUSE is betting... Read More
Mumbai, March 2 -- Amazon India has waived seller commissions on all goods priced under Rs.1,000, expanding a policy first introduced in April for products priced under Rs.300. The e-commerce firm sai... Read More
MUMBAI, Feb. 26 -- Once dismissed as an "ugly" shoe, Crocs is now betting big on India. The American clog and sandal brand has made the country a top-six priority market globally, signalling its ambit... Read More
New Delhi, Feb. 23 -- Four months ago, mass market shoe brand Campus dropped a peppy number starring Hindi film actor Kriti Sanon. The ad tried to bust myths about "strong" women, by literally burstin... Read More
New Delhi, Feb. 22 -- Indian tourists flying out for the first time are flocking to southeast Asian countries, while the well-travelled make their way to Europe and North America, combining travel wit... Read More
New Delhi, Feb. 22 -- When WPP Media releases its annual report on the state of the advertising industry, the focus is typically on evolving expenditures. This time, it was somewhere else. At the med... Read More
Mumbai, Feb. 10 -- Even as the debate on the decline of Goa as a tourist destination rages on, the state's tourism minister is confident of its growth, and says the state is now demonstrably a "luxury... Read More
Mumbai, Feb. 9 -- Young fans gathered in a sunny sports stadium chanting 'DJ Bravo! DJ Bravo!' is not an everyday sight in Goa, a state traditionally obsessed with football. It's unusual still, given ... Read More
Mumbai, Feb. 9 -- Hyundai Motor Company has returned to the International Cricket Council (ICC) as a premier partner for two years after a decade-long hiatus. This time, the partnership is global, inv... Read More