Why cricket, indulgence, and low-priced packs drive Cadbury's marketing mantra

Mumbai, April 6 -- From Cadbury's iconic dancing girl on the cricket field in 1993, to a campaign that lets you generate a song for your loved one using artificial intelligence (AI) tools, Mondelez ha... और पढ़ें

Hard luggage, soft sales: Why your parents' favourite suitcase brand is falling behind

New Delhi, April 2 -- When the covid-19 pandemic's first wave hit India early in 2020, locking people at home, no one expected it to last long. But it did. Two suitcase makers from Mumbai, among the ... और पढ़ें

Explainer: Why is IPL suffering from a 'monetization gap'?

Mumbai, March 24 -- The 19th edition of the Indian Premier League (IPL) begins this weekend, where all eyes will be on the defending champions Royal Challengers Bengaluru, who clinched their first eve... और पढ़ें

CMO Interview: Pernod Ricard seeks to nurture premium whiskey Blender's Pride with fashion, new campaign on 'success'

Mumbai, March 22 -- French alcohol major Pernod Ricard recently appointed Debasree Dasgupta as chief marketing officer of its India arm. She moved back to the country from Sweden, where she was Pernod... और पढ़ें

The cost of fame: why Bold Care found A-listers cheaper and more effective than the Meta ad algorithm

Mumbai, March 8 -- Sexual wellness brand Bold Care's first brush with virality was in 2024, when it released a saas bahu style soap opera ad starring actor (and investor) Ranveer Singh, along with adu... और पढ़ें

As cricket attempts to go global, Omnicom FUSE bets on cricket-music blend

Mumbai, March 2 -- As the International Cricket Council (ICC) increasingly seeks global brand partnerships and takes cricket to wider audiences, leading sports marketing agency Omnicom FUSE is betting... और पढ़ें

Amazon cuts seller fees, again; escalates fee war with Meesho, Flipkart

Mumbai, March 2 -- Amazon India has waived seller commissions on all goods priced under Rs.1,000, expanding a policy first introduced in April for products priced under Rs.300. The e-commerce firm sai... और पढ़ें

Crocs bets on India as top-6 global market, targets Gen-Z

MUMBAI, Feb. 26 -- Once dismissed as an "ugly" shoe, Crocs is now betting big on India. The American clog and sandal brand has made the country a top-six priority market globally, signalling its ambit... और पढ़ें

Spotted: Shoes try on Kriti Sanon

New Delhi, Feb. 23 -- Four months ago, mass market shoe brand Campus dropped a peppy number starring Hindi film actor Kriti Sanon. The ad tried to bust myths about "strong" women, by literally burstin... और पढ़ें

Advocacy and storytelling is the cornerstone of our marketing: Tourism Australia's Nishant Kashikar

New Delhi, Feb. 22 -- Indian tourists flying out for the first time are flocking to southeast Asian countries, while the well-travelled make their way to Europe and North America, combining travel wit... और पढ़ें

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