Mumbai, Oct. 15 -- A year after launch, Sachin Tendulkar's sportswear and athleisure brand Ten X You is turning to running as its next growth area, while targeting Rs.100 crore in annual revenue by March 2027, a top executive said.

While Ten X You's best-selling products in its first year include performance shoes for cricketers, the company is rolling out footwear designed for different kinds of runners. It is also taking T-shirts and other running apparel to marathons and running clubs across India, Karthik Gurumurthy, co-founder and chief executive of Ten X You, told Mint in an interview.

"We have had over 1 lakh customers so far, establishing dominance in cricket, where we wanted to build," Gurumurthy said. "We launched running shoe...