Cheaper, faster learning accelerates commerce-first product launches

India, Oct. 23 -- The future of product launches in India is decisively commerce-first, believes Sairam Ranganathan, head of e-commerce at WPP Media India. Product launches are no longer just campaign... और पढ़ें

Can customers stay loyal in the era of enormous brand choices?

India, Oct. 9 -- For a decade, a south-Delhi based Gen X consumer picked a particular brand of shampoo in a big bottle that targets salons, for use at home. This way she didn't have to replenish her h... और पढ़ें

Why advertisers are still backing older non-fiction properties

India, Oct. 2 -- On September 19, Zee Entertainment Enterprises Ltd launched the new season of its trailblazing music talent show 'Sa Re Ga Ma Pa' on Zee TV and Zee5, with 20 sponsorship and brand dea... और पढ़ें

Next Gen endorses brands that tickle the funny bone

India, Sept. 25 -- Humour is the social language of Gen Z and Gen Alpha use to express themselves, talk about serious issues, navigate culture and also to decide which brands get their attention. Thes... और पढ़ें

OTT services cast a wider net as streaming enters the living room

India, Sept. 18 -- September 19 will see a new television host entering your homes. Cricketer Rohit Sharma is all set to debut on Sony Entertainment Television and its streaming service Sony LIV with ... और पढ़ें

Media landscape shifts pose fresh advertising challenges

India, Sept. 11 -- Earlier this year in the US, Dove, the hair and skin care brand from Unilever, put its hair repair mask to the test of reviews on the country's predominant social media platform Red... और पढ़ें

Why Bollywood's Khans remain ageless with distinct brand promises

India, Sept. 4 -- Telecom service provider Vodafone Idea Ltd, on Tuesday, unveiled its refreshed logo and new brand ambassador: Shah Rukh Khan (SRK), the "Badshah" of Hindi films. Some days ago, the d... और पढ़ें

Will legacy brands handover online operations to start-ups?

India, Aug. 27 -- This million-dollar question was raised when earlier this month oral and personal care major Colgate-Palmolive India appointed the Bombay Shaving Company (BSC), the digital-first gro... और पढ़ें

Merchandise deals rise in India, but market stays tough

India, Aug. 13 -- For Nikki Thakker, founder of Entisi Chocolatier, collaborating with Warner Bros Discovery Consumer Products to launch licensed Harry Potter inspired premium chocolates was a first i... और पढ़ें

Gen Z consumers look for tighter bonds with brands

India, Aug. 7 -- If you were scrolling social media feeds during the Jantar Mantar protests by students last month, you would have seen them heap high praise on brands that supported them during the a... और पढ़ें

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