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Why Bollywood's Khans remain ageless with distinct brand promises

India, Sept. 4 -- Telecom service provider Vodafone Idea Ltd, on Tuesday, unveiled its refreshed logo and new brand ambassador: Shah Rukh Khan (SRK), the "Badshah" of Hindi films. Some days ago, the d... और पढ़ें


Will legacy brands handover online operations to start-ups?

India, Aug. 27 -- This million-dollar question was raised when earlier this month oral and personal care major Colgate-Palmolive India appointed the Bombay Shaving Company (BSC), the digital-first gro... और पढ़ें


Merchandise deals rise in India, but market stays tough

India, Aug. 13 -- For Nikki Thakker, founder of Entisi Chocolatier, collaborating with Warner Bros Discovery Consumer Products to launch licensed Harry Potter inspired premium chocolates was a first i... और पढ़ें


Gen Z consumers look for tighter bonds with brands

India, Aug. 7 -- If you were scrolling social media feeds during the Jantar Mantar protests by students last month, you would have seen them heap high praise on brands that supported them during the a... और पढ़ें


Beyond music: Value-adds may push music subscription growth

India, July 31 -- There are nearly 600 million smartphone users in India and the figure could cross 700 million by 2030. The data charges in the country are among the lowest in the world. We also have... और पढ़ें


Resurgence in reality show cuts across TV, streaming

India, July 24 -- Entertainment platforms seem hyper active in view of the upcoming festival season, launching fresh content slates to catch viewers and advertisers. They are going big on unscripted o... और पढ़ें


Quick-commerce drives growth for chilled, frozen foods

India, July 17 -- A company selling both chilled and frozen products was struggling to scale as India didn't have a proven cold chain infrastructure for stocking, delivery and retail of items requirin... और पढ़ें


Why India lags in online live commerce

India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatar... और पढ़ें


Why India lags in online live commerce

India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatar... और पढ़ें


Cross-channel data to drive FMCG sales

India, June 19 -- India's 150 million-strong Gen Z (aged 14-29 years) population is rapidly joining the class of consumers, whose purchasing behaviour is influenced by reviews and ratings -- a stark d... और पढ़ें