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Micro dramas - poised for size and scale

India, March 27 -- When Pratilipi, the largest Indian language storytelling platform, says that in the last few months it has invested more than a million dollars in making micro dramas, you realize t... और पढ़ें


Insights' business needs AI-first mindset

India, March 20 -- Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India's advertising share, market research through social listening, p... और पढ़ें


Insights' business needs an AI-first mindset

India, March 20 -- Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India's advertising share, market research through social listening, p... और पढ़ें


Of token posts, flimsy ads on Women's Day

India, March 13 -- A few days before International Women's Day on March 8, Flipkart-owned online travel company Cleartrip shared insights on how Indian women are travelling today - independently, inte... और पढ़ें


Token posts, flimsy ads on Women's Day

India, March 13 -- A few days before International Women's Day on March 8, Flipkart-owned online travel company Cleartrip shared insights on how Indian women are travelling today - independently, inte... और पढ़ें


Commerce, advertising on connected TV set to rise

India, March 6 -- Given the current addiction of Indians shopping online on their mobile phones, it may be hard to believe that some of that buying may shift to the television screen. But Abhijeet Raj... और पढ़ें


Commerce, advertising on CTVs set to rise

India, March 6 -- Given the current addiction of Indians shopping online on their mobile phones, it may be hard to believe that some of that buying may shift to the television screen. But Abhijeet Raj... और पढ़ें


Commerce, advertising on CloudTVs set to rise

India, March 6 -- Given the current addiction of Indians shopping online on their mobile phones, it may be hard to believe that some of that buying may shift to the television screen. But Abhijeet Raj... और पढ़ें


Indian M&E value chain steps up AI usage

India, Feb. 27 -- With the curtains closing on India's Artificial Intelligence (AI) Impact Summit in New Delhi last week, it's time for a quick look at the strides AI has made in the media and enterta... और पढ़ें


Indian M&E value chain steps up AI usage

India, Feb. 27 -- With the curtains closing on India's Artificial Intelligence (AI) Impact Summit in New Delhi last week, it's time for a quick look at the strides AI has made in the media and enterta... और पढ़ें