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Commerce, advertising on connected TV set to rise

India, March 6 -- Given the current addiction of Indians shopping online on their mobile phones, it may be hard to believe that some of that buying may shift to the television screen. But Abhijeet Raj... Read More


Commerce, advertising on CTVs set to rise

India, March 6 -- Given the current addiction of Indians shopping online on their mobile phones, it may be hard to believe that some of that buying may shift to the television screen. But Abhijeet Raj... Read More


Commerce, advertising on CloudTVs set to rise

India, March 6 -- Given the current addiction of Indians shopping online on their mobile phones, it may be hard to believe that some of that buying may shift to the television screen. But Abhijeet Raj... Read More


Indian M&E value chain steps up AI usage

India, Feb. 27 -- With the curtains closing on India's Artificial Intelligence (AI) Impact Summit in New Delhi last week, it's time for a quick look at the strides AI has made in the media and enterta... Read More


Indian M&E value chain steps up AI usage

India, Feb. 27 -- With the curtains closing on India's Artificial Intelligence (AI) Impact Summit in New Delhi last week, it's time for a quick look at the strides AI has made in the media and enterta... Read More


E-retail rises as the fastest growing ad platform

India, Feb. 20 -- If you are an active user of quick-commerce apps such as Blinkit, Zepto or Instamart, you may have noticed a lot more advertisements on these platforms. Surprisingly, these aren't al... Read More


E-retail rises as the fastest growing ad platform

India, Feb. 20 -- If you are an active user of quick-commerce apps such as Blinkit, Zepto or Instamart, you may have noticed a lot more advertisements on these platforms. Surprisingly, these aren't al... Read More


DD Free Dish: In the eye of a storm

India, Feb. 13 -- For private TV channels and their Distribution Platform Operators (DPOs) like cable networks and DTH services, Prasar Bharati's free-to-air DTH platform DD Free Dish is a no-win. DD ... Read More


DD Free Dish: In the eye of a brewing storm

India, Feb. 13 -- For private TV channels and their Distribution Platform Operators (DPOs) like cable networks and DTH services, Prasar Bharati's free-to-air DTH platform DD Free Dish is a no-win. DD ... Read More


New formats drive traffic to hyperlocal events

India, Feb. 6 -- Economic Survey 2025-2026, released last week, said India can do more to leverage its concert economy and live entertainment sector that surpassed Rs.10,000 crore in 2024. Successful ... Read More