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2026 to bring structure, accountability in influencer biz

India, Jan. 9 -- Since its launch in 2022, KlugKlug, the AI-powered data intelligence company for India's influencer marketing business, has multiplied its clients to 300-plus brands across electronic... Read More


2026 to bring structure, accountability and compliance in influencer business

MUMBAI, Jan. 9 -- Since its launch in 2022, KlugKlug, the AI-powered data intelligence company for India's influencer marketing business, has multiplied its clients to 300-plus brands across electroni... Read More


Streetwear, quick-fashion delivery to define 2026

India, Jan. 2 -- Indian streetwear was under the spotlight in December when the premium label Jaywalking launched a pop-up sale at Kala Ghoda, causing chaos with thousands flocking the venue to buy th... Read More


Streetwear, quick-fashion delivery to define 2026

India, Jan. 2 -- Indian streetwear was under the spotlight in December when the premium label Jaywalking launched a pop-up sale at Kala Ghoda, causing chaos with thousands flocking the venue to buy th... Read More


M&E content costs need moderation in 2026

India, Dec. 26 -- Going into 2026, India's media and entertainment (M&E) industry will make greater use of Artificial Intelligence in production of films and shows, will be more careful with programmi... Read More


M&E content costs need moderation in 2026

MUMBAI, Dec. 26 -- Going into 2026, India's media and entertainment (M&E) industry will make greater use of Artificial Intelligence in production of films and shows, will be more careful with programm... Read More


AI avatars find their place in the influencer biz

India, Dec. 19 -- Last week, The New York Times reported that the increased use of AI-generated influencers in the global tourism industry has got the human content creators worried about being replac... Read More


How the Netflix-Warner Bros deal might touch India

India, Dec. 12 -- When Netflix agreed to buy Warner Bros. Discovery's (WBD) television, film studio and streaming businesses at an enterprise value of nearly $82.7 billion, the American streaming serv... Read More


How the Netflix-WBD deal might touch India

India, Dec. 12 -- When Netflix agreed to buy Warner Bros. Discovery's (WBD) television, film studio and streaming businesses at an enterprise value of nearly $82.7 billion, the American streaming serv... Read More


Brands betting big on multi-sensory marketing

India, Dec. 5 -- Skoda Auto India recently launched Octavia RS (Rally Sport), a limited-edition performance vehicle which saw all the 100 cars get booked in less than 30 minutes. The response was hear... Read More