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Gen Z push to women's ethnic wear triggers desi fast-fashion boom

India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, k... Read More


Gen Z push to women's ethnic wear triggers desi fast-fashion boom

India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, k... Read More


Ad-regulator grapples with AI truths and half-truths

India, May 22 -- The Bajaj Group, with interests in two-wheelers, finance and electricals, recently launched an ad film commemorating its 100-year journey, inspired by the values of its founder Jamnal... Read More


Ad-regulator grapples with AI truths, half-truths

India, May 22 -- The Bajaj Group, with interests in two-wheelers, finance and electricals, recently launched an ad film commemorating its 100-year journey, inspired by the values of its founder Jamnal... Read More


Cost benefits rule integration of streaming apps

India, May 15 -- Shemaroo Entertainment acquired the entire content library of video streaming platform OHO Gujarati in April, largely for its own streaming service ShemarooMe. But Saurabh Srivastava,... Read More


Quick-commerce fashion sales find traction

India, May 8 -- With the promise of 30 to 60-minute deliveries, fashion accounted for 8-10% of total quick-commerce orders in early 2026 in the metros, according to industry analysts and reports track... Read More


Rural India picks self-care, premium brands

India, May 1 -- If you thought that shoppers in India's villages still buy loose staples and items of daily use that are unbranded, think again. Consumers in rural markets are lapping up branded fast-... Read More


Rural India picks self-care and premium brands

India, May 1 -- If you thought that shoppers in India's villages still buy loose staples and items of daily use that are unbranded, think again. Consumers in rural markets are lapping up branded fast-... Read More


OTTs rev up regional content for viewership

India, April 24 -- Siju Prabhakaran, chief business officer, ZEE5, is banking on the limited-episode Kannada fantasy thriller 'Jerax' that releases on the streaming platform on April 24 to lift the pl... Read More


OTTs rev up regional content for viewership

India, April 24 -- Siju Prabhakaran, chief business officer, ZEE5, is banking on the limited-episode Kannada fantasy thriller 'Jerax' that releases on the streaming platform on April 24 to lift the pl... Read More