India, Sept. 4 -- Telecom service provider Vodafone Idea Ltd, on Tuesday, unveiled its refreshed logo and new brand ambassador: Shah Rukh Khan (SRK), the "Badshah" of Hindi films. Some days ago, the digital-first beauty and skin care brand Foxtale, too, announced SRK as its brand ambassador, sparking a debate on whether the 60-year-old mega star was the right fit for budget-friendly serums and face washes - a category patronised by millennials and Gen-Z.

While experts squabble over SRK endorsing Foxtale, what remains undisputed is his top rank as India's foremost brand ambassador in a valuation study done by Kroll, a global financial and risk advisory solutions firm. Kroll Brand Valuation Report, released early August, captures the ranki...