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Piyush Pandey: Trailblazer who rewrote ad grammar with wit, local tropes and a Hindi heart

India, Oct. 25 -- On August 15, 1988, soon after the Prime Minister's customary speech from the ramparts of the Red Fort in New Delhi, Doordarshan, then the sole TV channel in India, ran an advertisem... Read More


Creator economy to scale AI content, commerce

India, Oct. 24 -- The government on Thursday proposed mandatory declaration and labelling of any AI-generated or modified content posted by social media users in a bid to curb the rise of deep fakes o... Read More


Creator economy to scale AI content, commerce

India, Oct. 24 -- The government on Thursday proposed mandatory declaration and labelling of any AI-generated or modified content posted by social media users in a bid to curb the rise of deep fakes o... Read More


GenZ, quick commerce driving beauty boom

India, Oct. 17 -- Ten years after its India entry, Swedish fashion brand H&M launched its range of beauty products in the country this month which, it said, are trendy and affordable. At the premium e... Read More


GenZ, quick commerce driving beauty boom

India, Oct. 17 -- Ten years after its India entry, Swedish fashion brand H&M launched its range of beauty products in the country this month which, it said, are trendy and affordable. At the premium e... Read More


It's time to create and scale homegrown IPs

India, Oct. 10 -- October 25 will see the launch of Ideabaaz, a startup reality show on ZeeTV and its streaming service Zee5. The business show, an original Intellectual Property (IP), is the storytel... Read More


It's time to create and scale homegrown IPs

India, Oct. 10 -- October 25 will see the launch of Ideabaaz, a startup reality show on ZeeTV and its streaming service Zee5. The business show, an original Intellectual Property (IP), is the storytel... Read More


There's nothing called advertising overkill in politics

India, Sept. 19 -- It was a given that companies, political allies and individuals would wish Prime Minister Narendra Modi on his 75th birthday on September 17. So, the burst of newspaper advertisemen... Read More


There's nothing called advertising overkill in politics

India, Sept. 19 -- It was a given that companies, political allies and individuals would wish Prime Minister Narendra Modi on his 75th birthday on September 17. So, the burst of newspaper advertisemen... Read More


Investors, gaming firms chase the micro drama trend

India, Sept. 12 -- Mumbai-based Sushant Tungare, executive producer at the content company, Bulb Chamka, has made 18 micro dramas for different platforms in India in the last six months. This is just ... Read More