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Dove launches The Code campaign, vowing to reject AI distortion of women's images

, April 17 -- The beauty brand said one in three women feel pressured to alter their appearance because of what they see online even while knowing the images are fake. "Our new campaign, The Code, lo... Read More


West Africa's fashion designers are world leaders when it comes to producing sustainableclothes

, April 17 -- Sustainable fashion means clothes being produced and consumed in ways that are socially responsible. But the conversation about sustainable fashion has centered mainly on the western and... Read More


#OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving

, April 17 -- That old-school storytelling is not commonplace today, in South Africa or marketing globally. So it's refreshing to see that not only can it still be done, it can be done well. At first... Read More


Era of first-party data dawns as the data cookie crumbles

, April 17 -- First-party data is information that companies collect directly from their customers. This can include purchase history, website behaviour, and loyalty programme participation. While si... Read More


Nat Geo celebrates Earth Day with ourHOME campaign

, April 16 -- For over a century, Disney has created stories that celebrate the wonders of the world we all share. And for more than 136 years, National Geographic has been synonymous with inspiring a... Read More


Century City Conference Centre makes Africa proud with Silver award, at WTM South Africa 2024

, April 16 -- The awards considered businesses and destinations from across the African continent, with only the top contenders moving through to the finals. The Positive Climate Impact award celebra... Read More


Hat-trick win for Point Iconic at 2024 Smarties

, April 16 -- The Smarties Awards celebrate mobile marketing excellence. Campaigns entered must demonstrate power over the medium. Winning campaigns effectively bring together a great idea, compelling... Read More


Woolworths selects Connect as its media agency of choice

, April 16 -- As of 1 April 2024, Connect fully manages the above-the-line media strategy, planning and buying for Woolworths across all its business units, including Fashion, Beauty, Home and Foods. ... Read More


Does anyone know what content is any more?

, April 16 -- I come from a traditional content marketing background where, waaaay back when, we produced magazines, and added value print supplements and seeded articles for clients who wanted to com... Read More


Pepsi unleashes new refreshed look after 14 years

, April 16 -- Continuing its tradition of shaping cultural moments, Pepsi orchestrated a series of events to celebrate this occasion. In Johannesburg, a digital installation was undertaken to transfor... Read More