, April 16 -- The Smarties Awards celebrate mobile marketing excellence. Campaigns entered must demonstrate power over the medium. Winning campaigns effectively bring together a great idea, compelling creative and air-tight execution to deliver significant results.

Mitch Bowker, chief creative officer (Acting) of Point Iconic, shared, "These are the only awards where business impact is weighted more heavily than anything else, cementing our focus on delivering effective campaigns, again and again, no matter the budget."

Black Friday tends to become saturated with superficial deals and promotions, creating a noisy environment for any brand to be distinctive and meaningfully engage customers.

Point Iconic's strategy director, Carla Gonti...