, April 16 -- As of 1 April 2024, Connect fully manages the above-the-line media strategy, planning and buying for Woolworths across all its business units, including Fashion, Beauty, Home and Foods.

Connect is an established media agency that prides itself in delivering strategically aligned, creative media strategies and solutions that elevate their client's brand presence in the minds of South African consumers.

"Connect has successfully built a client base of some of South Africa's most loved brands, and we were very excited for an opportunity to pitch on a brand with the stature of Woolworths," says Martin MacGregor, M&C Saatchi Group partner: media.

Marvin Kgasoane, MD of Connect Johannesburg says: "Partnering with Woolworths, a ...