, April 17 -- First-party data is information that companies collect directly from their customers. This can include purchase history, website behaviour, and loyalty programme participation.

While similar in concept to third-party data (aggregated from multiple sources), first-party data is considered more reliable, accurate, and ethically acquired.

Erica Mealy 11 Sep 2023

"We created a privacy preserving data collaboration platform because we want to enable first party data owners to be able to monetise their data, and for businesses that can use those first party datasets to actually acquire it in a compliant and privacy compliant way," explains Anton Grutzmacher, cofounder of Omnisient.

The focus on first-party data is driven by th...