, April 16 -- I come from a traditional content marketing background where, waaaay back when, we produced magazines, and added value print supplements and seeded articles for clients who wanted to communicate in a 'more relatable, less press release-centric' manner.

While this was hotting up, so was the digital age of marketing.

Our print offering morphed into blogs and vlogs. Truth be told, the days of the blogger were dark - what a lot of shite most of these overnight upstarts sprouted. And where are they now? Most are, thankfully, doing whatever it is they actually trained to do instead of being purported experts in their hobby fields. But back then, 'I can cook' or 'I like eating at restaurants' would lead to a much-touted blog and ...