India, July 25 -- easyJet holidays has reached a significant sustainability milestone: its Certified Sustainable collection now includes over 3,000 hotels across beach and city destinations.
Scale of impact:
Nearly one million customers stayed in Certified Sustainable hotels in the past year, marking a 21% year-on-year increase.
New sustainability metric:
The company now measures success by the percentage of customers choosing certified hotels, shifting focus from supply growth to customer behavior change.
Customer satisfaction:
Guests at Certified Sustainable hotels reported satisfaction scores 4.5 percentage points higher than average.
Hotel partner support:
Over 100 hotel partners received GSTC-aligned sustainability training in the past 12 months.
Better visibility:
easyJet holidays has introduced a dedicated Certified Sustainable deals page, improved certification filters, and targeted engagement with high-volume hotel partners to accelerate certification progress.
Matt Callaghan, COO of easyJet holidays, emphasized that......
Published by HT Digital Content Services with permission from Travel Media.