India, May 20 -- Shares of Parle Industries jumped sharply and hit the 5 per cent upper circuit on Tuesday after a viral video featuring Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni sparked massive buzz across social media platforms.

The rally came after PM Modi gifted a packet of the popular "Melody" toffee to Meloni during his Italy visit, reviving the internet's viral "Melodi" meme trend and triggering investor excitement around the Parle-linked brand name.

What Triggered the Rally in Parle Industries Stock?

The stock witnessed strong buying interest after videos and clips from the Modi-Meloni interaction went viral online. In one widely shared moment, PM Modi was seen presenting Melody chocolates to Meloni...