India, May 18 -- Blinkit Viral 'Scream Challenge': Quick-commerce platform Blinkit has sparked a new viral internet trend with its quirky "Scream for Ice Cream" challenge, turning ordinary dessert orders into a full-blown social media spectacle. From users screaming into their phones to people blasting loud audio clips on speakers for bigger discounts, the campaign is rapidly gaining traction across Instagram, Reddit, and other platforms.

The unusual feature has quickly become one of the most talked-about app trends online, with users sharing their "scream scores," discount hacks, and hilarious reactions.

What Is Blinkit's 'Scream Challenge'?

The challenge works through Blinkit's app, where users are prompted to scream into their phone...