India, April 24 -- At a time when misinformation spreads faster than science, the poultry sector in India faces an unusual challenge: not disease, not production constraints, but perception.

On the occasion of World Veterinary Day, VIP -Vets in Poultry addressed one of the most pressing issues affecting the sector the growing ecosystem of myths and misinformation surrounding chicken and eggs.

Across India, more than 200 recurring myths influence consumer behaviour, media narratives, and even policy discussions. These myths range from concerns about hormones and antibiotics to misconceptions about bird flu, egg safety, nutrition, and environmental impact. While these narratives often originate from isolated incidents, partial information...