Nigeria, July 18 -- SportyTV says it is on course to surpass one billion views across its YouTube channel and social media platforms before the end of the 2026 FIFA World Cup, highlighting the growing role of digital platforms in sports broadcasting across Africa.

The broadcaster disclosed this in a statement on Wednesday, noting that audience engagement has surged during the ongoing World Cup, where it holds broadcast and streaming rights in several African markets.

According to the company, it secured rights to broadcast the tournament across Nigeria, Ghana, Kenya and South Africa, allowing viewers in Nigeria, Ghana and Kenya to watch 34 matches free of charge, while subscribers in South Africa have access to all 104 matches at what i...