Nigeria, July 16 -- MultiChoice Nigeria has announced betPawa as the headline sponsor for the 11th season of Big Brother Naija (BBNaija), ahead of the reality show's premiere on 26 July.

The sponsorship comes as preparations gather pace for the new season, which will see contestants compete for a record N160 million grand prize-the biggest since the Nigerian edition of the show debuted in 2006.

The organisers unveiled the premiere date and prize money during a media briefing in Lagos earlier this week, following months of auditions and screenings held in Lagos, Abuja and Enugu to select this season's housemates.

Since its revival in 2017, Big Brother Naija has grown into one of Africa's biggest reality television franchises, producing ...