Nigeria, Aug. 8 -- Ahmed Balarabe Sa'id's new book, Aren't We All PR People?, is one of those rare works that immediately announce themselves as more than textbooks. It is a field guide, a mentor in print, and a career compass for anyone stepping into the demanding but rewarding world of Public Relations. After carefully reviewing the book, I am genuinely tempted - without any flattery - to call it the definitive PR career guide for emerging communicators. It is a standout resource that sets a new benchmark for the field.

Balarabe, a Mass Communication graduate of Bayero University Kano (BUK) more than two decades ago, is not merely a communication scholar, he is a true PR professional in every sense of the word - far beyond regulatory c...