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How a hit-and-run driver nearly took our Suleman, By Yushau A. Shuaib

Nigeria, Oct. 22 -- "Daddy, Daddy - don't be scared. Everything is under control. Suleman was crushed by a hit-and-run drunkard, but he is currently admitted at Cedarcrest." That was the message from... Read More


TMG vs TMS: The communication dilemma over Tinubu's future, By Yushau A. Shuaib

Nigeria, Oct. 13 -- I was reluctant to make this disclosure. For weeks, I weighed silence against the obligation to be transparent. In the end, a video forced the matter: footage of my brotherly frien... Read More


TMG vs TMS: The Communication Dilemma Over Tinubu's Future By Yushau A. Shuaib

Nigeria, Oct. 12 -- I was reluctant to make this disclosure. For weeks, I weighed silence against the obligation to be transparent. In the end, a video forced the matter: footage of my brotherly frien... Read More


Haba, Abba Bichi: These birthday adverts don pass the limit!, By Yushau A. Shuaib

Nigeria, Oct. 7 -- Fatih Lawal-Garu, a corps member who tracks print media content at the PRNigeria Centre in Abuja, first brought it to my attention. His question was simple, almost innocent: "Sir, w... Read More


Senator Buba, banditry and the social media mercenaries, By Yushau A. Shuaib

Nigeria, Sept. 7 -- I approach national security and intelligence operations with deliberate caution. Revealing successes too early can compromise ongoing missions; failures narrated without context c... Read More


Dotun Oladipo: Why does sudden death take the good and spare the wicked?, By Yushau A. Shuaib

Nigeria, Aug. 29 -- On the afternoon of Tuesday, 25 August, I exchanged messages with Dotun Oladipo - respected journalist, former president of the Guild of Corporate Online Publishers (GOCOP), and pu... Read More


Famadewa, Ribadu and a 90-day security plan: Unpacking Onanuga's release, By Yushau A Shuaib

Nigeria, Aug. 23 -- When the Presidential Spokesman, Bayo Onanuga, announced that President Bola Tinubu had constituted an eleven-man committee to develop a National Threat Assessment and a Strategic ... Read More


"Aren't We All PR People?": Setting a new benchmark for communicators, By Yushau A. Shuaib

Nigeria, Aug. 8 -- Ahmed Balarabe Sa'id's new book, Aren't We All PR People?, is one of those rare works that immediately announce themselves as more than textbooks. It is a field guide, a mentor in p... Read More