Mumbai, June 1 -- Just days before the FIFA World Cup is slated to begin, Zee Entertainment Enterprises said it had bought the broadcast and streaming rights to the tournament along with a bouquet of other FIFA football events. These include the women's World Cup next year, the 2030 World Cup, and a docuseries on football. In total, the rights deal will run until 2034, Zee Entertainment said in a statement on Monday.

Zee did not disclose the size of the deal. An industry executive aware of the developments said Zee is paying upwards of $30 million for the entire package. This is at a significant discount to FIFA's initial asking price of $100 million, according to a report by Reuters.

A spokesperson for Zee declined to share deal specif...