New Delhi, June 10 -- Zee Entertainment Enterprises has partnered with more than 12 brands across sectors such as auto, FMCG, BFSI, beverages, technology and lifestyle for its coverage of the FIFA World Cup 2026, underscoring strong advertiser interest in the global football tournament ahead of the event.

Mahindra has signed on as the co-presenting sponsor, while Diageo has come aboard as the co-powered by sponsor. The broadcaster has also attracted sponsorship commitments from several major brands, including Apple, Pernod Ricard and Mondelez, that have associated with the event across platforms, according to an official press release.

Zee said it has witnessed strong advertiser demand from brands, attributing the interest to customised...