Why Swiggy's Toing is raising questions over food-delivery profitability
Bengaluru, Oct. 31 -- Swiggy Ltd's affordable-meal app Toing has prompted questions from analysts about whether the food-delivery company can expand its customer base without diluting the profitability of its core business.
"Food delivery is a tricky business because competition is intense and customers are sensitive to pricing. The question for Swiggy is whether Toing can bring in incremental demand without putting further pressure on the economics of its core platform," said Satish Meena, analyst at Datum Intelligence.
Launched to attract price-sensitive consumers, Toing gives the company another way to reach customers who may be unwilling to pay for meals through its main app. In its latest shareholder letter, it said the offering co...
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