New Delhi, April 15 -- Consumer brands are reworking their e-commerce marketing strategies as digital advertising becomes more expensive with diminishing incremental reach, prompting a shift away from... Read More
Bengaluru, April 9 -- At an Ikea store in India, a shopper's journey often ends where it quietly begins again-with a tray of food. "Food is a major driver of traffic for us. It's among the biggest re... Read More
Bengaluru, March 31 -- Consumers planning to buy air conditioners (ACs), air coolers, refrigerators, or washing machines this summer may have to pay more, as appliance makers prepare to raise prices b... Read More
BENGALURU, March 26 -- On a recent weekend, a quick commerce firm set up a sampling stall inside a 130-apartment Bengaluru housing society, offering freebies, app discounts and instant deliveries to r... Read More
BENGALURU, March 26 -- As digital advertisement budgets become more contested, Amazon is using its 10-year anniversary in India to push a pitch focused on measurable outcomes across platforms. "The co... Read More
BENGALURU/MUMBAI, March 25 -- As digital ad budgets become more contested, Amazon is using its 10-year anniversary in India to push a pitch focused on measurable outcomes across platforms. "The conce... Read More
Bengaluru, March 19 -- A sharp rise in crude oil-linked raw material prices is unsettling India's plastic packaging industry, but a bigger disruption is being caused by companies securing and stockpil... Read More
BENGALURU, March 18 -- India's home appliances market is drawing a surge of new entrants from design-led startups to D2C brands, each trying to rewire how Indians cook, clean and live at home. From g... Read More
Bengaluru, March 17 -- After disrupting India's ceiling fan market with energy-efficient motors, Atomberg Technologies is now targeting the appliance supply chain, expanding into component manufacturi... Read More
BENGALURU, March 9 -- Cult.fit is widening its playbook beyond traditional gyms, betting on affordable fitness centres, niche formats such as premium Pilates studios, and consumer products to drive it... Read More