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Why gated societies are the new growth engine for brands in India

BENGALURU, March 26 -- On a recent weekend, a quick commerce firm set up a sampling stall inside a 130-apartment Bengaluru housing society, offering freebies, app discounts and instant deliveries to r... Read More


Amazon Ads widens play for measurable outcomes

BENGALURU, March 26 -- As digital advertisement budgets become more contested, Amazon is using its 10-year anniversary in India to push a pitch focused on measurable outcomes across platforms. "The co... Read More


At 10, Amazon Ads sharpens commerce-led play in a crowding ad market

BENGALURU/MUMBAI, March 25 -- As digital ad budgets become more contested, Amazon is using its 10-year anniversary in India to push a pitch focused on measurable outcomes across platforms. "The conce... Read More


India faces plastic packaging crunch: Crude oil prices and hoarding create scarcity for F&B firms

Bengaluru, March 19 -- A sharp rise in crude oil-linked raw material prices is unsettling India's plastic packaging industry, but a bigger disruption is being caused by companies securing and stockpil... Read More


Startups spark a revolution in appliances as they rethink design and tech to fit modern Indian homes

BENGALURU, March 18 -- India's home appliances market is drawing a surge of new entrants from design-led startups to D2C brands, each trying to rewire how Indians cook, clean and live at home. From g... Read More


Atomberg's next spin as it prepares for IPO: From selling fans to supplying components

Bengaluru, March 17 -- After disrupting India's ceiling fan market with energy-efficient motors, Atomberg Technologies is now targeting the appliance supply chain, expanding into component manufacturi... Read More


Cult.fit's fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth

BENGALURU, March 9 -- Cult.fit is widening its playbook beyond traditional gyms, betting on affordable fitness centres, niche formats such as premium Pilates studios, and consumer products to drive it... Read More


Curefoods chases multiple Rs.300 crore premium and niche brands as it widens food portfolio

BENGALURU, March 6 -- For most restaurant chains, the goal is to build one blockbuster brand. At IPO-bound Curefoods, the strategy is the opposite. The Bengaluru-based cloud kitchen operator is worki... Read More


Up, up and a-whey! Soaring whey costs force India's protein supplement makers to turn to plants

BENGALURU, Feb. 27 -- Soaring whey prices are reshaping India's fast-growing protein supplement market, squeezing margins and forcing companies to redraw their growth strategies as demand continues to... Read More


Gen Z and millennials power India's rapid upgrade cycle, making old brand loyalty a thing of the past

BENGALURU, Feb. 25 -- The market for kitchen appliances, consumer electronics and furniture is entering a new phase: upgrade and switch. Consumer goods across categories are being replaced faster than... Read More