New Delhi, July 7 -- Large, premium-format screens, such as Imax and 4DX, continue to see the majority of their business from tentpole Hollywood films rather than local titles in India. With Christopher Nolan's upcoming film The Odyssey selling tickets for as much as Rs.3,000 as part of advance bookings for its mid-July release in certain Imax properties, trade experts say these formats are built for scale and spectacle, and high-budget Hollywood films guarantee the same.

Though The Odyssey has not been released, advance booking data and reports suggest the film has sold around 1.5 lakh tickets at last count.

Imax is a screen format that is licensed to theatre owners like PVR Inox in India.

This not only justifies high ticket pricing b...