No social media? Bollywood's big names find other strategies to make impact, stay relevant

New Delhi, Sept. 23 -- Select Bollywood stars including Aamir Khan, Ranbir Kapoor, Saif Khan and Akshaye Khanna are not on social media and you would think that would pose a challenge for marketing ca... Read More

From OTT to theatres: can streaming's hit shows become the next big film franchises?

New Delhi, Sept. 22 -- With Mirzapur-The Movie crossing the Rs.200 crore mark at the box office, it is clear that the action drama, a feature adaptation of the web show on Amazon Prime Video, has show... Read More

From star power to relatable authority, reality TV broadens its host pool

New Delhi, Sept. 21 -- Indian reality TV shows, once typically hosted by popular actors, are increasingly turning to public figures from diverse fields to pique curiosity and expand their audience bas... Read More

Content makers are opting for YouTube over subscription platforms and this could change the game

New Delhi, Sept. 21 -- The partnership between Ekta Kapoor's Balaji Telefilms and YouTube, to launch five original shows, spanning 200 episodes, is a clear indication, say entertainment industry exper... Read More

From niche to nationwide, smaller regional cinemas find their moment

New Delhi, Sept. 17 -- After a couple of slow years following the pandemic, smaller regional film markets such as Malayalam, Gujarati and Marathi have bounced back strongly, producing some of their bi... Read More

Microdrama effect: streaming services are shortening shows and films to keep viewers hooked

New Delhi, Sept. 16 -- Video-streaming platforms that have churned out shows with episodes of about an hour each are increasingly relooking at content duration, thanks to the surging popularity of mic... Read More

Celebrities may have personality rights. Enforcing them is the costly part

New Delhi, Sept. 15 -- With the Delhi high court denying actor Jahnvi Kapoor a broad injunction in her personality rights case, industry experts say the court is essentially drawing a line between pro... Read More

Niche OTTs give up standalone apps in India as they pivot to aggregators, licensing model

New Delhi, Sept. 14 -- With Warner Bros. Discovery shutting down standalone operations for discovery+, its video streaming platform, and ending its direct-to-consumer operations in the country, expert... Read More

Backlash no bar: Can popular stars thrive despite online trolling?

New Delhi, Sept. 13 -- Brands navigating India's volatile social media landscape are increasingly counting viral backlash to their star backers as a feature of modern discourse rather than a fatal fla... Read More

Biopics have stumbled at the box office. Why Bollywood is still betting on them

New Delhi, Sept. 10 -- Hindi filmmakers have launched and are preparing to release a bevy of projects in genres such as biopics and sports dramas, despite an unfavourable box-office run for similar ti... Read More

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