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Streaming to gaming - that's how OTTs want to keep viewers hooked

New Delhi, Sept. 16 -- Video streaming platforms are increasingly experimenting with gaming by building their own solutions or partnering with gaming companies to boost user engagement and time spent ... Read More


Media, entertainment companies turn to AI to spot copyright infringement

New Delhi, Sept. 15 -- Even as AI-generated content threatens to eat into the revenues of original entertainment works, industry experts believe AI tools can also help spot copyright infringement and ... Read More


GST tax cuts spark optimism in advertising and media sectors amid global challenges

New Delhi, Sept. 14 -- The latest tax rejig announced by the GST (Goods and Services Tax) Council has sparked optimism across the advertising and media ecosystem. While core ad rates remain unchanged... Read More


Dinesh Vijan of Maddock Films wants to tell stories rooted in India

New Delhi, Sept. 13 -- Dinesh Vijan refers to music as therapy. On a 16-hour flight, the producer of hits such as Stree 2 and Chhaava would rather listen to songs than stay glued to a screen. It could... Read More


The Beat Report | How actors' vanity vans could be killing India's movie business, slowly

New Delhi, Sept. 13 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their ... Read More


Cinemas bring back restored classics but box office draw remains elusive

New Delhi, Sept. 12 -- Interest in film restoration is gaining momentum, but its commercial impact remains uncertain. In recent months, a number of re-releases, from Guru Dutt's iconic films to Rekha'... Read More


Direct-to-digital movie releases dwindle but big studios still gain

New Delhi, Sept. 11 -- While video streaming platforms have mostly gone slow on premiering films directly online, insisting that all movies go to theatres first in order to benefit from the box office... Read More


Video investments in top Asian nations to drop this year. India led in 2024.

New Delhi, Sept. 11 -- Video content investments across seven key Asian markets is projected to decline this year after growing at 9% in 2024, led by India, according to a new report. Total investmen... Read More


AI celebrities in ads are still not perfect. But they aren't going anywhere

New Delhi, Sept. 10 -- The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence-generated ads are h... Read More


Kyunki's return: Can reboots breathe new life into Indian television's prime time?

New Delhi, Sept. 9 -- With Kyunki Saas Bhi Kabhi Bahu Thi delivering record-breaking viewership on its comeback, and other classics like CID also returning, broadcasters are doubling down on nostalgia... Read More