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How live events are powering a job wave beyond metros

New Delhi, Aug. 26 -- India's live entertainment industry is no longer confined to the metros. From music festivals to stand-up comedy specials, large-format shows are steadily entering tier two and t... Read More


OTT India: Audiences tune out Hindi dominance, binge on rooted regional tales

New Delhi, Aug. 25 -- India's OTT audiences are no longer bingeing just in Hindi. Regional originals-from Tamil thrillers to Malayalam crime sagas-are steadily climbing the charts, drawing millions of... Read More


New musical hits get AI spin, raising concerns around compensation, artist rights

New Delhi, Aug. 24 -- Even as the tracks of Yash Raj Films' latest hitSaiyaaratop music charts, a separate ecosystem is benefiting from the popularity of the romantic drama, having created AI versions... Read More


Big budgets may be setting grand films up for epic failure

New Delhi, Aug. 21 -- Undeterred by a lukewarm box office reception, the Indian film industry is going big, rolling out movie after movie on a grand scale. The two-part mythological epic Ramayana-who... Read More


From national campaigns to city tours, south Indian films up the promotional game for Hindi belt

New Delhi, Aug. 20 -- From Patna to prime-time TV, South Indian films are no longer restricting their promotions to their home turf. Big-budget productions and even mid-scale films are aggressively c... Read More


Is new Bollywood music making a quiet comeback to top charts again?

New Delhi, Aug. 19 -- Bollywood film music, long struggling to hold its place against independent artists and regional tracks, is staging a comeback. New soundtracks such as Saiyaara and Metro... In ... Read More


AI-generated fiction content is out for audiences-and a lot of it is mythological

New Delhi, Aug. 18 -- Creators and production houses are actively bringing out AI-generated fiction content across long and short formats, including web shows and micro-dramas, even as the online vide... Read More


Social media backlash no hurdle for OTT success as trashed titles grab top viewership spots

New Delhi, Aug. 17 -- OTT (over-the-top) platforms are increasingly finding that social media backlash doesn't necessarily hurt viewership. Shows like The Royals and Nadaaniyan, which faced heavy trol... Read More


Can Bollywood ever come up with another 'Sholay'?

New Delhi, Aug. 15 -- The owner of a single screen cinema in Haryana's Yamunanagar was worried even when cinema theatres reopened in 2020 after seven months during the pandemic. Audiences who had bing... Read More


Independence Day weekend promises huge box office boost for Indian cinema

New Delhi, Aug. 14 -- Indian theatres are gearing up for one of the year's biggest box-office weekends this Independence Day, with Yash Raj Films' War 2 and Rajinikanth's Coolie expected to deliver a ... Read More