Mumbai, April 6 -- From Cadbury's iconic dancing girl on the cricket field in 1993, to a campaign that lets you generate a song for your loved one using artificial intelligence (AI) tools, Mondelez has successfully cemented its iconic chocolate brand in the Indian consumer's mind. Now, with a premium portfolio spanning Oreo, Bournvita, Halls, and more recently, the very viral Lotus Biscoff biscuits, the company hopes to drive growth on both ends-increased premiumization on the top, and more penetration in rural markets. Nitin Saini, vice-president - marketing at Mondelez India, talks to Mint about the unique challenges that this ambition throws up. Edited excerpts:Q. First things first, the IPL season is on. What are you doing with cricke...