New Delhi, July 6 -- As debates around AI-generated music and virtual performances raise questions about authenticity, the live entertainment industry is embracing artificial intelligence in a different way-behind the scenes.

From combating ticket bots and improving event operations to helping artists plan tours and enabling smarter audience discovery, AI is becoming an integral part of how live experiences are produced, marketed and managed.

The technology is increasingly being used to detect bot activity during ticket sales by analysing traffic patterns and isolating automated behaviour before it manipulates online queues. Organizers are also deploying AI to streamline venue operations, monitor crowd movement in real time and personal...