New Delhi, March 9 -- NEW DELHI: The Indian video streaming industry is increasingly polarized. Only three of the top 50 originals released in 2025 crossed 25 million viewers, according to media consulting firm Ormax, while more than half drew fewer than 15 million.

Entertainment industry experts say the OTT market is beginning to resemble the theatrical ecosystem, where a handful of hits capture most of the audience and viewership drops sharply beyond the top few titles. Viewers are spread across too many platforms and shows, marketing budgets are concentrated on a small number of flagship releases, and much of the remaining programming struggles to generate word-of-mouth.

According to Ormax, titles such as Special Ops season two, Crim...