New Delhi, March 2 -- Streaming platforms are cutting back on the number of original shows made in Indian languages, after the surge seen during the pandemic. Following an 18% decline in 2024, the number of originals fell another 13% in 2025, according to media consulting firm Ormax. This slowdown is partly due to the ban on certain adult-content apps such as Ullu and also the merger of Disney+ Hotstar and JioCinema into a single platform, which has reduced the combined volume of releases compared to when they operated separately.

Hindi continues to dominate, accounting for 60% of streaming originals in India in 2025, though lower than its 65% share in 2024. Telugu originals have recorded growth-from 28 in 2024 to 35 in 2025. Scripted co...