New Delhi, Sept. 16 -- Just as a few newer spends like OTT video streaming services have moved from optional spends into standard household line items over the past decade, a new category of monthly spending is locking in its place in family budgets.

This emerging outflow goes toward intangible technology utility spends, split across two areas: expanded storage such as Apple iCloud, Google One, Dropbox, or Microsoft OneDrive, and premium AI productivity subscriptions like Claude Pro or ChatGPT Plus.

Data from the Anthropic Economic Index reveals that India ranks second globally in overall Claude AI usage. The heavy AI usage remains concentrated among developers and IT professionals, but the broader demand for cloud storage spans every a...