MUMBAI, Oct. 27 -- Tata Consumer Products Ltd, which sells products ranging from Tetley tea to Himalayan Natural Mineral Water and millet-based products, is seeing its distribution revamp drive growth across more businesses, while boosting core portfolio volumes, managing director and chief executive officer Sunil D'Souza said.

"I think we've unlocked our growth by doing the split and segmented distribution right," D'Souza told Mint in an interview.

Tata Consumer Products completed the overhaul of its distribution strategy earlier in February. In markets where salt accounted for a high share of sales, the company separated distributors handling salt from those handling other products. In markets where both tea and salt had a strong pres...