From soft drinks to supplements: IPL's ad mix gets a health push

MUMBAI, April 6 -- The Indian Premier League's advertising mix is undergoing a shift, with pharmaceutical and wellness brands entering a tournament long dominated by impulse-driven products such as so... Read More

In a bold move, D-Mart signs off financial year at 500 stores

MUMBAI, April 2 -- With just hours to spare on Tuesday evening, Avenue Supermarts Ltd, the parent company of value retailer D-Mart, announced a flurry of store openings across the country, ending the ... Read More

D-Mart makes a bold move: Reaches 500 stores in record expansion, bets big on physical retail

MUMBAI, April 1 -- With just hours to spare on Tuesday evening, Avenue Supermarts Ltd, the parent company of value retailer D-Mart, announced a flurry of store openings across the country, ending the ... Read More

Investing in IPL a proxy for India consumption story: RCB co-owner Aryaman Birla

MUMBAI, March 27 -- Royal Challengers Bengaluru co-owner Aryaman Birla sees the Indian Premier League (IPL) as more than cricket-it is a mirror of India's consumption story. "As the Indian middle cla... Read More

Fashion retailer OVS bets big on India, aims to make it largest market outside Italy

New Delhi, March 26 -- Italian family fashion retailer OVS S.p.A is betting big on India, with plans to make it the company's largest market outside its home country. The move signals confidence in I... Read More

What's driving Indian brands away from celebrity-led advertising

Mumbai, March 22 -- Indian brands are widening the lens on who gets to sell aspiration. The once-dominant young female archetype is giving way to a broader mix of faces-older consumers, men, and more ... Read More

Singer India eyes premiumization, diversification to garner greater market share

MUMBAI, March 20 -- Sewing machine manufacturer Singer India Ltd. plans to focus on premiumization and diversification into consumer products to garner a greater share in the domestic and industrial m... Read More

Milk, dairy products take centre stage as counterfeiting soars in India

Mumbai, March 18 -- Dairy products like milk, khoya, cheese, and ghee have become the top targets of adulteration and counterfeiting in India's FMCG sector. Counterfeiting reported a 2.5x jump to 187 ... Read More

Climate is the new challenge to demand prediction for ice cream, beverage, electronics companies. And, it's hard.

Mumbai, March 13 -- Unusually high temperatures-4-8degC above normal-since early February are forcing companies, from beverage and ice cream makers to AC manufacturers, to reassess demand forecasting ... Read More

Bata enters Gen-Z party, plans 25% revenue from digital in 3 years

New Delhi, March 5 -- Struggling with nearly flat sales and a stock at a 52-week low, Bata India is pushing a "digital-first" reset to drive momentum. Revenue grew just 3% year-on-year in Q3 FY26, whi... Read More

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