New Delhi, May 15 -- Tata Cliq, the flagship e-commerce platform of Tata Group, is focusing on premium brands, luxury shopping, and franchising marquee international brands in India as the size and scope of the country's e-commerce business grow rapidly.

The company is betting on the upcoming India launch of the US premium athleisure brand Lululemon, expanding its luxury offerings, and introducing new categories such as supplements and other wellbeing products.

This comes at a time when India's e-commerce sector, with major players such as Amazon, Flipkart, and Meesho, continues to battle for scale while offering deep discounts. Tata Cliq is positioning itself around affluent consumers, curated offerings and premium experiences.

Tata C...