New Delhi, Sept. 8 -- What was once a routine schedule of grocery runs, trips to the pharmacy, visits to the tailor or drop-ins at the gym is increasingly being replaced by frictionless, digital-first alternatives at home.

From organic produce, meal kits and curated fashion boxes to prescription refills, home salon visits and pet care, subscriptions are creating an ecosystem designed to keep consumers indoors. Stepping out, in turn, is becoming less about fulfilling everyday necessities and more of an intentional, leisure-driven choice.

According to a PwC report titled Retail Reinvention Paradigm, online shopping has become the primary choice for over 50% of consumers across key personal product categories, including apparel, beauty and...