BENGALURU, March 18 -- India's home appliances market is drawing a surge of new entrants from design-led startups to D2C brands, each trying to rewire how Indians cook, clean and live at home.

From glass air fryers and smart chimneys to app-enabled kitchen devices, a new crop of companies is targeting urban consumers who are upgrading their homes and are willing to experiment beyond established brands.

The surge is mirrored in early-stage funding. EDT, the maker of glass air fryers, raised $4 million from Fireside Ventures in August 2025.

Nuuk, which makes fans and vacuum cleaners, among other products, secured $2 million from Vertex Ventures and Good Capital in the same month, followed by chimney maker Beyond Appliances' $4 million ro...