New Delhi, Aug. 23 -- The popularity of South Indian movie stars such as Allu Arjun, Ram Charan, Jr NTR and Prabhas has spread beyond their home markets, but this has yet to translate into a commensurate rise in their brand value.

According to the latest Celebrity Brand Valuation Report by Kroll, a financial and risk advisory solutions provider, only two south Indian actors - Rashmika Mandanna and Samantha Ruth Prabhu - feature in India's 25 most powerful celebrity brands in 2025, along with Tamannaah Bhatia, who works actively across Tamil, Telugu and Hindi cinema.

Entertainment industry experts say that while many southern stars command deep but geographically concentrated influence, Hindi cinema has historically benefited from the la...