New Delhi, Oct. 5 -- A bunch of regional-language films such as Tamil sports drama Mandaadi and Kannada action film Toxic, among others, have recently taken a shot at showcasing in premium cinema formats such as IMAX, with Rajinikanth's Jailer 2 slated for later this month.

This signals not just a possible expansion of the footprint of such screens in the country, but also the potential for larger-than-life theatrical experiences in south India, where ticket prices have long been capped.

Industry experts say regional cinema has significant potential in premium formats, particularly when the content is visually immersive or event-driven, such as SS Rajamouli's upcoming film Varanasi. While Hindi cinema has historically had a larger prese...