MUMBAI, May 20 -- Parle Products' Melody toffee is flying off shelves and is becoming stock out on quick commerce platforms as Indian Prime Minister Narendra Modi gifted the product to his Italian counterpart Giorgia Meloni on Wednesday.

"Across India we are seeing a huge demand and we have instructed distributors to push stocks of the product," said Mayank Shah, vice-president at Parle Products.

The caramel-and-chocolate candy found itself at the centre of a diplomatic exchange on Wednesday after PM Modi gifted a packet to Italian Prime Minister Giorgia Meloni during his visit to Italy. The gesture neatly played into the internet's long-running fascination with the chemistry between the two leaders, affectionately dubbed "Melodi" onlin...