Bengaluru, Aug. 17 -- Page Industries Ltd, the exclusive licensee of Jockey and Speedo in India, expects categories including athleisure, loungewear and women's lingerie to overtake innerwear and account for more than half its revenue within 2-3 years, managing director V.S. Ganesh told Mint.

The shift marks a decisive change for a company whose brand has long been synonymous with innerwear, the category on which it was built.

"I won't say we are any longer an innerwear company," Ganesh said, emphasising that categories like athleisure and loungewear are growing well ahead of the core menswear.

Jockey Groove, the brand's athleisure line aimed at younger buyers, has been extended to around 500 exclusive stores. The company has also laun...